Promotions Marketing Strategy – Sweepstakes and Contests

A Promotions Marketing Strategy that really works these days is using sweepstakes and contest as a way to show your product or services to the customers. Because you also provide with a gift to a group of lucky entrants, people will surely pay a lot more attention to your campaign and to the product or service that you promote. However, not all is well with this promotions marketing strategy and we shall see what the problems are first.

Sweepstakes and any kind of contests are subject to large expenditures because of two very specific aspects. First, you need to provide with a prize for which you will pay and secondly, in many countries across the world, there are taxes that need to be paid for this kind of contests in order for them to be considered legal. Now, do the math and see how much money you need for this and decide if it is worth the investment.

Secondly, you have to remember that at least 50 percent of those that are going to participate in these contests are not interested in anything else besides the prize. Because of this you will need to either provide your product as a gift or include it beside the gifts that are more likely to seem interesting to potential competitors. In any case, you need to make sure that you include some kind of reference at least, to your product or service, otherwise the entire Promotions Marketing Strategy will be worthless to your goals.

Lastly, we can only say that this type of internet marketing works if you do it and plan it properly. Remember that it is a lengthy process and you should only go ahead with it when you are certain that it is going to provide with positive results.

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