Today, Kellogg's Company is a legend. And sometimes, this company is also referred to simply as Kellogg and Kellogg's in its corporate logo. In year 2008, this company had sales that neared $13 billion mark. Today, Kellogg is esteemed as one of the largest manufacturers of cereals and convenience foods. The major products of Kellogg’s are cookies, crackers, and toaster pastries.
But it is also very prominent for producing cereal bars, fruity-flavored snacks, frozen delicious waffles, plus veggie foods. The most prominent brands patronized by this company include –
a) Kellogg's
b) Keebler
c) Pop-Tarts
d) Eggo
e) Cheez-It
f) Nutri-Grain
g) Rice Krispies
h) BearNaked
i) Morningstar Farms
j) Famous Amos
k) Special K
l) All-Bran
m) Frosted Mini-Wheats
n) Club and
o) Kashi
The products of Kellogg are produced in 18 countries. Additionally, they are marketed in over 180 countries all over the world. The global headquarters of this company are situated in the Michigan, USA. Currently, Kellogg is trading under a ticker symbol - NYSE: K. This company currently holds a highly esteemed Royal Warrant that came from Queen Elizabeth II and the Prince of Wales.
Let’s take a look at what the 1st package of Kellogg's was. Since it was established under the name of the Battle Creek Toasted Corn Flake Company, nobody actually could realize that this is the beginning of a great company that will pass the test of time! However, it was in the mid 1900s when the two Kellogg brothers laid the foundation of this company.
The early 1920s was marked by Kellogg’s super hit Toasted Corn Flakes and that’s how the company was renamed as the Kellogg Company at that time. In the next decade, Kellogg’s decided to shift its factories to 30hr/work weeks, and this was a major decline from the typical 40. This way, through many ups and downs in history, the Kellogg’s Company was able to reach today’s position.
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